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Proven Website Marketing Tactics: 1 large and 5 small changes that got big results

Proven Website Marketing Tactics: 1 large and 5 small changes that got big results

January 4, 2021 — Where is the low-hanging, tastiest fruit on your website? To give you ideas for the ripest areas to pluck, read on for examples from Bacardi, a software company, real estate service, e-signature solution, ecommerce site, and online payroll provider.

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Value Proposition: Marketing examples for each of the 4 essential levels of value prop

Value Proposition: Marketing examples for each of the 4 essential levels of value prop

December 16, 2020 — We heard from 191 marketers about their key lessons from the year 2020. We winnowed them down to bring you the most essential lessons in this article.

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What 2020 Has Taught Marketers: 8 essential marketing lessons

What 2020 Has Taught Marketers: 8 essential marketing lessons

December 15, 2020 — We heard from 191 marketers about their key lessons from the year 2020. We winnowed them down to bring you the most essential lessons in this article.

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