Practical Case Studies, Research and Training for Marketers

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MECLABS Quick Win Intensive

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Lead Generation Success = Nature + Nurture

April 18, 2019 — True success requires both quality lead generation and intelligent lead nurturing. Here are tips and examples from some successful business enterprises to help you get better leads and nurture them effectively. 

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Email Marketing: The Darth Vader pizza email

April 11, 2019 — Copywriter Xristopher Bland shares how he helped a list with an average 2% open rate get a 950% open rate increase.

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Email Marketing: Wholesale distributor updates email signup and preference center, increases form submissions 120%

March 28, 2019 —  Discover how a conversion-focused preference center overhaul increased customer engagement for Ferguson Enterprises. 

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