MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
February 13, 2020
Defining the Marketing Message: 4 examples of optimizing customers’ perception of value
February 6, 2020 — Value perception, much like beauty, is in the eye of the beholder. There is no singular way every different possible audience and customer for your product will perceive a product or offer’s value. You have to understand each group of customers’ motivations.
January 30, 2020 — At its heart, effective marketing is teaching. See examples from an addiction treatment center, an aftermarket engine lubricant, and an over-the-counter probiotic.
Marketing Research: 5 examples of discovering what customers want
January 23, 2020 — Discover five tactics five different companies used to learn about what their customers want, including examples from a bank, a comparison site, a translation service and two different jewelers.
Join our thousands of weekly case study readers.
Enter your email below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Get better business results with a skillfully applied customer-first marketing strategy.
Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation
Infographic: How to Create a Model of Your Customer’s Mind
Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
