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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
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Reputation Management: How to prepare for and respond to a cyber attack]

September 17, 2018 — Deftly handling negative stories about your brand is ever more important in the age of Google. Here are eight tactics to help defend against and manage an attack on your brand.

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How to Structure a Story in a Presentation

September 12, 2018 — Learn this six-step framework for crafting engaging presentations created by Flint McGlaughlin, Managing Director and CEO, MECLABS Institute.

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Ask MarketingSherpa: How to get high-paying customers and clients

September 6, 2018 — How can one fast-food restaurant charge three times more than another fast food restaurant? The answer is – Exclusivity. Read more …

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