Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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how small businesses get clients

Ask MarketingSherpa: How do small businesses find clients?

February 22, 2019 — When I get together with other contractors (web designers, marketers, branding specialists, etc.) the first question is generally ‘So, how do you find new clients?” The answer is generally 'referral,' but that only provides so much to the pipeline. 

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The Most Popular Email Marketing Articles From MarketingSherpa’s 20 Years of Publishing

February 21, 2019 —  Here are some of our most popular articles from the past two decades. Since we’ve used total traffic as a proxy for popularity, the list skews to older articles, giving us a chance to take a look back through email’s history. What’s most surprising is how much hasn’t changed. 

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internship help international students

Ask MarketingSherpa: Internship for international student in the US

February 15, 2019 — How to get noticed when looking for an internship, with special advice for international students. 

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