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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Email Marketing: Live optimization from MarketingSherpa Summit 2017

October 11, 2017 — In this replay from MarketingSherpa Summit 2017, gain deeper insight into how your customers view your emails and landing pages. As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, reviews submitted emails from the audience, he reveals optimization tactics to take the confusion and friction out of your sends in order to get the elusive “click.”

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Advertising Research Chart: Customer perception of what makes a travel ad effective, by age group

October 10, 2017 — Media costs money. To help you make sure you’re getting the best return from that media spend, specifically for the travel industry, read on to see the chart, along with analysis and commentary from MarketingSherpa and Wendy Olson Killion, Global Senior Director, Business Development, Expedia Media Solutions.

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Marketing 101: What is deduping?

October 6, 2017 — Marketing has a language all its own. In this latest edition of a series of posts aimed at helping new marketers learn that language, we delve into deduping. Learn how deduping is a simple, but vital part of an email marketing program’s health.

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